Most internet users are not familiar with search engine optimization. When you are in the digital marketing industry, you are aware of the SEO campaign. Novice people should know that search engine optimization is an action of plan where marketers use different techniques. These techniques include on-page optimization, link building, SEO audit, social media optimization to make your website at the top of the search engine and fetch countless traffic.
What Do You Mean By SEO Campaign?
An SEO campaign is a systematic grand plan in which keyword research, competitor analysis, SEO audit, on-page, off-page optimization, and different activities are performed to achieve search engine ranking, web traffic, business leads, etc. Here are the factors that can make your SEO campaign successful.
Conduct SEO Audit
Before starting SEO for any website, it is essential to check your website’s health and performance. You can know your website performance by performing an SEO audit of your website. It is not a task that you should frequently do, do it only once.
In your website audit procedure, make sure to analyze the technical SEO framework of the website, which may includes
- Check your website structure
- Define Canonical URL properly
- Check robot.txt file for uninterrupted indexing
- Check if there is a sitemap for crawling and indexing
- URL structure: make sure that your website has SEO friendly URL
- Is your website mobile-friendly and responsive
- Have you implemented SSL on your website
There are many online tools available for SEO checklist guide that help you ensure that your SEO is efficient before initiating SEO campaigns.
Choose the Right Keywords.
Keywords are search terms that users use to search for their favorite things on search engines. Suppose you have a Car rental website, you can use car rental services, cab rental, vehicle on rent, and so many. You can use Google keyword planner to define the right keywords for your website.
When you perform organic research, you can easily see those people in the network associated with the keywords., It will provide your indications about what type of keywords you must use to gain substantial web traffic. However, this is a time-consuming process, but with the help of the keywords tool, you can see keyword competition and tracking status. After that, you can use accurate keywords as per your business module.
Define a Concrete Content Strategy
Undoubtedly content is the backbone of the website, and if you haven’t focused on content strategy, you can never get the weightage in search engines and other online platform. Your website can lack substantial search engine ranking and web traffic due to poor content management. According to the Google update, today’s content strategy has become totally different from earlier.
After determining business keywords and topics, it is vital to conduct long-tail keyword research to develop a content approach. Long-tail keywords are ideal for articles, blogs, and press release titles. We can say that a good content strategy is to obtain elevated web traffic and keywords rankings.
Determine and Monitor Your Goals
Before your start applying any SEO approach, make sure to define the goals of the SEO Campaign and track them. If you are clueless about key performance indicators to match the uses of your website, there is no use in implementing any search engine strategy for your website. You must be clear, whether you want website ranking, web traffic, or branding of your website.
The best way to track the success and activeness of your website is to know how many users are visiting your website. Monitor user’s actions will give pictures, whether people browse your website or understand what you offer. You can track it by counting visits to your website, engagement sessions, bounce rates, and many more. Google Analytics is a leading tracking tool to observe the overall performance of your website.
Pay Attention to Local SEO
The contribution of local SEO is also imperative for your website. If your website is locally strong, it can fetch you immense benefits in terms of business and traffic. Local SEO enables your local business to advertise its services and products to local consumers at the right time when they are searching for a business niche. People use Google, Bing, MSN, and directory to search about local businesses.
Conduct On-page SEO of the Website
You must understand that On-page SEO is highly crucial for your website. On-page of the website includes Meta tags( title, description, Keywords), robot file, H1 Tags, keywords density, using LSI keywords, creating a sitemap, install SEO plugins, Setup Google analytics and webmaster tool, optimizing the image, add schema markup, internal links, etc.
Perform Off-page Optimization and Create top Quality Backlinks
Off-page optimization is a significant part of an SEO Campaign. Many activities come under SEO off-page, including directory submissions, business listing, profile creation, Classified ad posting, blog creation and posting, article posting, image submission, link building, PPT/PDF submissions, local listings, and many more. Creating top-quality backlinks for your website, especially do-follow links, can tremendously grow your search engine ranking. If your website has high DA PA backlinks and a proactive off-page strategy, nothing can stop you from achieving your business goals.
Social Media Optimization
Creating social media profiles for your website and sharing content on these platforms will strengthen your website’s traffic and increase search engine ranking. SEO with SMO can be beneficial for your website performance. There are several social media tracker tools; it is easy to monitor social media presence and identify potential users of your business website.
When you enter the market, you must have several competitors of the same business you are operating. It is significant to analyze your competitors and know what they are doing and better than you. You can use a domain analysis tool for checking organic search, backlinks, site authority, traffic engagement, paid search, social media enjoyment, and many more. Competitor analysis helps you perform better than your competitors and follow their triumphant strategies for your website’s success.